CannaPlanners insights
A little perspective.
A lot to build on.
Ideas and insights on websites, ecommerce, and marketing for cannabis businesses.
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Social Media Isn’t a Sales Strategy for Dispensaries
Social media can help your dispensary brand stand out, but it shouldn’t be your whole sales plan. Cannabis retailers need strong websites, local SEO, email, SMS,…
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Dispensary Retention Marketing: How to Turn First-Time Buyers Into Regulars
A first purchase is just the start. See how dispensary retention marketing uses email, SMS, loyalty, segmentation, and win-back campaigns to turn first-timers into regulars.
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Smarter SMS Marketing for Dispensaries: How to Drive Sales Without Burning Your List
SMS can drive repeat sales for dispensaries, but overuse and poor targeting can burn out your list fast. Learn how to build a smarter SMS strategy…
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How to Name Your Dispensary: Start With Your Brand, Not the Name
Before choosing a dispensary name, define what you want your brand to be known for. Learn how positioning, customer expectations, and local competition should shape your…
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Common Mistakes in Dispensary Logos and Branding
Your dispensary logo is more than a design file. Learn the common logo mistakes cannabis brands should avoid before building signage, menus, websites, and campaigns.
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Your Dispensary Data Is Trying to Tell You Something
Most dispensaries have plenty of data, but not enough clarity. Learn how to track traffic sources, customer behavior, campaign performance, and sales signals so you can…
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Email Still Wins: The Most Underrated Channel in Cannabis Marketing
While it may feel less immediate, dispensary email marketing remains a powerful tool for building relationships and driving steady revenue.
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The 9 Best Cannabis Dispensary Websites (Updated in 2026)
A well-designed website means everything in 2026, especially when it comes to a newer industry like cannabis. Retail cannabis dispensaries and brands …
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Multi-Location Dispensary SEO: What Most MSOs Get Wrong
Opening a new dispensary location is a milestone worth celebrating. But scaling a retail footprint and scaling search visibility are two different challenges.
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What the Big Players Are Doing About Digital Marketing (And How You Can Too)
Multi-state cannabis operators often set the standard for marketing across the industry.
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Dispensary Website Conversion Optimization: Why Traffic Alone Doesn’t Drive Revenue
More traffic sounds like good news. And it can be, but only if your website is built to do something with it. For a lot of…
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High-Impact Tweaks That Improve Dispensary Website Conversions
A Website redesign can transform a dispensary’s digital presence, but performance gains often begin with smaller, targeted improvements.